Don’t look now but Greyhound is making a comeback! Bus travel is getting a second look not only because it’s affordable and has fewer hassles than air, but also because it’s green. Read more…
A friend asked me the other day if I am planning on getting a Kindle. A Kindle is a handheld device that allows you to download books and read them electronically. Books can be purchased at roughly half the cost of printed editions. You can even elect to have the book read aloud to you.
For someone like me, who likes new things and appreciates all things sustainable (no more wasted paper), this would seem like a must-have toy. The problem is….I don’t want one. Read more…
Despite all the attention corporations give it, “greening” efforts have been mixed at best. Such are the finding of the most recent State of Green Business report. The authors found that more companies were doing more things, but moving the needle of environmental progress only slightly, if at all. Read more…
I love this quote from the guys at IDEO,
“It is difficult to design something compelling without picturing a face or feeling empathy for a person’s wants, needs, and behaviors.”
How often do we actually factor in ‘empathy’ when we are designing a new product or process? Empathy is too soft. We tend to subjugate squishy factors like empathy in our drive towards fit, function, and affordability. We do this at our own risk. Read more…
Finishing tends to be far more difficult than starting. So why do we spend so much time planning the initial phases of a project and so little time focusing on the back end? Read more…
