“We have a clearly defined brand mission, vision, and values. Authenticity plays a vital role here… It builds trust and credibility with the consumer and provides the basis for identification with your brand, and it must never be jeopardized.” Erich Stamminger, CEO and President of Adidas Brand
Oreo gets it. Read more…
Sure it is just two chocolate disks with some sweetened lard in between, but we all know it’s more than just the sum of its parts. There is something transcendent about Oreos. Read more…
Most commercially successful new products tend to follow an economic S-Curve. Just in case you were sleeping during your professor’s description of the S-Curve, allow me to refresh your memory. Read more…
Don’t look now but Greyhound is making a comeback! Bus travel is getting a second look not only because it’s affordable and has fewer hassles than air, but also because it’s green. Read more…
A friend asked me the other day if I am planning on getting a Kindle. A Kindle is a handheld device that allows you to download books and read them electronically. Books can be purchased at roughly half the cost of printed editions. You can even elect to have the book read aloud to you.
For someone like me, who likes new things and appreciates all things sustainable (no more wasted paper), this would seem like a must-have toy. The problem is….I don’t want one. Read more…
