We don’t like making decisions. The more choices we have, the sadder we get. This may sound obvious but it is actually counterintuitive. If given the choice between having more options or fewer options, people (customers) will tell you they want more. Unfortunately, their behavior tells a different story. Read more…
I just finished reading about a study where participants were offered money in exchange for taking a survey. Once they completed the survey, the surveyor threw in an unexpected twist. Instead of the $15, participants were given the option to receive an ink pen valued at $20. So did they choose the money or the pen? Read more…
I love the story of the Krispy Kreme box. You have probably not given the box much thought, but perhaps you will after reading this post. Read more…
What’s next for the U.S. cookie king- how about global domination? After being on top of the domestic cookie market for nearly 100-years, Oreo is now hoping to recreate the magic internationally. First stop: China. Read more…
No company can stay on top for a century without being able to overcome adversity. In 2003, adversity showed up at Oreos front door in the form of angry moms! Read more…
