Don’t look now but Greyhound is making a comeback! Bus travel is getting a second look not only because it’s affordable and has fewer hassles than air, but also because it’s green. Thanks to computer-controlled turbo-diesel engines and low-sulfur diesel fuel, long-distance bus travel creates the least pollution per passenger mile of any means of transportation short of riding a bike or walking. At about 0.2 pounds of carbon per passenger mile, intercity buses are greener than hybrids!
Smoothing the ride with smart design and a few modern amenities has certainly helped. Leveraging the power of customer insights, Greyhound has redesigned their cabins. Wi-fi, foldout desks, and power outlets are now available. Seats have been removed to increase legroom. Seeking to elevate the new Greyhound to a more premium level, the classic canine logo has a new more streamlined, chrome-plated appearance to emphasize speed.
Commitment to consumer driven sustainable design, along with a willingness to look at old products in new ways, can be its own form of innovation.
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Dwain – Have you given the new-and-improved-version of Greyhound a trial ride? You’ve inspired me. I may just look into bus travel for my next long-haul trip.